Getting the right Content Management System for your business means focusing on software that can provide you with a clear and accessible interface. Depending on your needs, you might be able to get away with a CMS that has only the most basic features. However, for more comprehensive management of your website, it’s worth looking into CMS software that can allow for extensive customisation. When deciding on which CMS is right for your business, it’s worth consulting with a digital agency in Bath that can offer expert advice on what your needs are as a site.
Content Management Systems effectively enable anyone to edit a company website without needing a lot of technical knowledge about programming and web design; different people can be provided with access levels, with the aim of being able to quickly update offers, post news stories, and add new pages to a site without having to go through a lengthy coding process. The best Content Management Systems consequently involve an intuitive set up, acting as What-You-See-Is-What-You-Get editors, while restricting complex programming.
Deciding on the right CMS for your business means checking to see how much depth you need to go into – – how often does your site have to be updated, and do you want to be in control of regularly changing the look and content of pages? Moreover, it’s worth thinking about what the maintenance requirements will be for your CMS, and whether you can upgrade packages to include more specific features as you become more confident about using a site.
It’s important, in this respect, to not take on a CMS that has too many features when you first start developing your company’s website; you can end up paying for more than you need, while making the design of your page too cluttered. A good digital agency and web development team can advise you on a CMS that will allow you to easily make changes without having to pay extra for specialist tools that aren’t going to be used on a regular basis with your site.
The best CMS options tend to be designed with features that allow you to centralise aspects of your Search Engine Optimisation, or how you can tailor your site’s content to make it more attractive to search engines; this means having metadata tags, popular keywords, and compatibility with different analytics programs that can generate reports on the performance of a site. Check to see whether a CMS includes SEO functions before making a decision over the best software for you.
Some popular CMS options to consider when looking for software include basic web and blog-building services like WordPress and Blogger, as well as companies like Joomla, Drupal, Magento, TYPO3, and Yahoo! Small Business. The majority of CMS systems will require a licensing fee or subscription to work; free open source software can be an attractive option to take when searching for a CMS, but might lack technical support, and the depth of features that you can find with a paid CMS service.
Jess Harrington is a blogger with interests in digital media and internet marketing. For advice on how to make the most of your CMS and website marketing, she recommends using Deep Blue Sky, a digital agency in Bath. When not in front of her laptop, Jess likes to hike and rock climb around the Scottish Highlands.